In the last few weeks, I’ve been invited to share experiences with a few groups of successful people considering that first leap into consultancy. The temptations of being your own boss are obvious. Greater control of your time and focus, a chance to excel in your chosen field and increased job satisfaction. Shame then that

A recent report by Sensis in Australia confirms what many of us have started to presume. Social media in Australia is no longer on a steep growth curve, but mimicking the product lifecycle some of us remember studying, has now started to plateau. The report suggest that over 80% of all Australian businesses have a

I’m guessing that one thing that all of us who set up a consultancy or freelance business have in common is that we saw it as a chance to break away from the 9 to 5 and move closer to the perfect work/life balance. Less time in traffic. more time at the gym, more time

There’s little point blogging at 3.30 on a Friday, so I will keep it short. This week I’ve had so many conversations about technology. And digital. I’ve taken part in two public debates about “digital marketing”, desperately making the point that the word “digital” is redundant in that two word phrase. On the flip side,

It’s fair to say that most marketing campaigns subliminally set out to reach the largest number of people possible. We all know the importance of targeted thinking and will (hopefully) have identified the key behavioural or socio-demographic characteristics of our primary audience, but having done that, it’s easy, as marketing people, to be seduced by