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What next for social media?

Tuesday, 31 January 2017 by

It’s odd writing a history for something still less than ten years old, but there’s a common theme emerging in discussions with our clients in 2017. For many, we were there at the beginning of their social media adventure, helping design social media policies and supporting them in discussions with risk averse senior managers, still

Social Media. Are you listening?

Thursday, 07 April 2016 by

It’s easy to be seduced by the stories of 70 million, or is it billion users of Facebook and how Kevin Rudd and Shane Warne each have hundreds of thousands of followers on Twitter (if ever there was a death knell for a brand…) but the most overlooked virtue of Social Media, especially for the

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News today that the NSW Government are appointing an expert panel to look at the myriad back office structures and systems of affiliated entities and corporations operating throughout the state. All of our recent work at GovCom would support the argument that in the digital age there are likely to be enormous efficiency savings to

Eye on the prize.

Friday, 23 October 2015 by

There’s little point blogging at 3.30 on a Friday, so I will keep it short. This week I’ve had so many conversations about technology. And digital. I’ve taken part in two public debates about “digital marketing”, desperately making the point that the word “digital” is redundant in that two word phrase. On the flip side,

Minister Dominic Perrotet’s announcement today that NSW is planning to replace its current car fleet with a new arrangement that sees public servants using temporary car firms is a landmark in the Government’s transition to the Digital Age. Just like the similar but financially much smaller decision back in 2008, to stop placing hundreds of

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