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GOVERNMENT SOLUTIONS. It’s a common mistake and seemingly Twitter in particular is full of people’s solutions for Government communications. Must be something to do with the limitation of 140 characters. But any solution that seeks to solve a “government” problem is likely to be flawed. Possibly the most important issue to consider when working with

GETTING GOOD VALUE It’s an odd truism of the world of advertising that for years we’ve struggled to be certain about how much value campaigns are adding. Just as years ago marketers all agreed that 50% of their advertising was wasted, it’s fair to say that most of us still can’t be completely sure exactly

IT DEPENDS… If needed to, I can produce a video of me saying “the answer to the question should I need to be on social media is always ‘it depends’.” when I spoke at an Open Government event last month. It’s actually something I’ve been saying for years. It depends of course on who you

THIS IS WHAT THEY WANT! I guess it’s hard working in TV nowadays. Ever since the infamous Hollywood writers strike about a decade ago, all of the best writers have turned their skills to crafting great TV. Breaking Bad, Entourage, Weeds and of course the West Wing, the daddy of them all, have all been

If this was the Eighties, there would probably be an acronym to describe dog walking coffee lovers. Certainly if you’re an owner of a coffee shop in Sydney’s inner suburbs, they’re a valuable customer segment. Time on their hands, money to spend… This morning, on my now regular walk with my four legged companion, I

There’s a certain irony here. The first Monday when I’ve not been required in the office for oh, so long, and I’ve got flu. Ah well. All the better for enjoying the fruits of You Tube. This is a crowd sourced Todd Rundgren concert backed by the Metropole Orchestra with perfect sound and jaw dropping

Having spent the majority of my commercial working life making magic happen with the thinnest of thin budgets, I find myself constantly astonished at the apparent ease with which companies blow budgets these days. And when I say blow… Today’s Australian papers bring news of an IT initiative in the superannuation industry that’s gone a

Fascinated to read about the launch of a new mobile based publication this week. The company spokesperson, clearly herself sitting resolutely in the target market was taking enormous delight in telling people about how mobile was the new thing and how she used to read magazines in all sorts of places but how her world

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