Eye on the prize.

Friday, 23 October 2015 by

There’s little point blogging at 3.30 on a Friday, so I will keep it short. This week I’ve had so many conversations about technology. And digital. I’ve taken part in two public debates about “digital marketing”, desperately making the point that the word “digital” is redundant in that two word phrase. On the flip side,

One of the most extraordinary milestones of my time in charge of advertising approvals for the NSW Government was to see two of our campaigns, Pretty Shady and Get Your Hand Off It each achieve more than a million views on You Tube. That’s 10 times the ground capacity of the MCG, aka a heck

It’s fair to say that most marketing campaigns subliminally set out to reach the largest number of people possible. We all know the importance of targeted thinking and will (hopefully) have identified the key behavioural or socio-demographic characteristics of our primary audience, but having done that, it’s easy, as marketing people, to be seduced by

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5 secrets for great blog posts

Monday, 14 September 2015 by

Whatever industry or business you are in, the most important focus of of your business and marketing strategy nowadays should be your communication. Clear and consistent storytelling is essential both for getting your product noticed and for engaging people’s interest. In this 24/7 “always on” digital world, anything that doesn’t attract attention, no matter how

Across all levels of Government these days, I’m seeing restructures and departmental reviews becoming part and parcel of everyday life. With revenues in decline and costs rising, it’s a sad but almost inevitable consequence of adjusting to the world around us and a key challenge for HR managers and their teams. Public sector organisations traditionally

Welcome to Australia.

Monday, 17 August 2015 by

It’s been a big week in the world of Digital Government. And an even bigger week in the life of Paul Shetler, the newly crowned head of Malcolm Turnbull’s Digital Transformation Office in Canberra. I must be one of a small handful of people who didn’t get to hear Paul speak about his work this

Digital Feng Shui.

Monday, 10 August 2015 by

Have been working recently on ideas to help departments cut through some of the digital “clutter” and refocus on the alignment of their communications strategy with their business objectives. The result is the Triple C Digital Audit, a simple process where with access to your systems and processes, I can quickly diagnose ways to improve

They’ve never had it so good.

Sunday, 09 August 2015 by

I was asked to present this week at a policy officers conference. In Government I spent a relatively small amount of time with policy teams, usually when called in together to address a live issue. It was fascinating to have the chance to see the world through a different lens and I came away from

It’s becoming all too common to read people on Twitter in particular carping about various elements of “Government” approach to IT. In the last few weeks, I’ve seen someone complaining that one department was too focused on outcomes and not willing to “experiment”, other people say we should just copy the UK (which is by

GovCom’s new products!

Thursday, 06 August 2015 by

It’s great, after some three or four months or work behind the scenes, to be able finally to announce the launch of our new performance reviews. Coinciding with our appointment under the performance management category by the NSW Government, we are today publicly releasing our two new products, our communications effectiveness audit and our communications