Having spent the majority of my commercial working life making magic happen with the thinnest of thin budgets, I find myself constantly astonished at the apparent ease with which companies blow budgets these days. And when I say blow… Today’s Australian papers bring news of an IT initiative in the superannuation industry that’s gone a

Fascinated to read about the launch of a new mobile based publication this week. The company spokesperson, clearly herself sitting resolutely in the target market was taking enormous delight in telling people about how mobile was the new thing and how she used to read magazines in all sorts of places but how her world