What’s your favourite strapline? One of most enduring things about the value that advertising agencies add for brands is the creation of great straplines. A strapline complements your brand and in just a small number of words, tells the customer who you are and what you stand for. Great straplines are long lasting and adapt

At the risk of repeating myself, every so often someone posts something on Twitter that makes me want to shout “No” at the top of my voice. Today was one of those days. The piece in question was an article about whether the “public sector” was innovative. It quoted a senior person in Government pontificating

I’m a big fan of the NSW ICT Strategy. Cynics might say that I would be, given that it’s the work of my recent colleagues, but that notwithstanding, I’m an acolyte because it continues to put the customer at the heart of its thinking. The announcement today of an app that makes vehicle registration easier

ICT v COMMS Three months into the launch of the business and a few themes are beginning to emerge from both sides of the table. Suppliers in general want to know how to “get to” people in Government with new ideas; Senior Government people are yearning for new ideas; ICT solutions remain focussed on process

GOVERNMENT SOLUTIONS. It’s a common mistake and seemingly Twitter in particular is full of people’s solutions for Government communications. Must be something to do with the limitation of 140 characters. But any solution that seeks to solve a “government” problem is likely to be flawed. Possibly the most important issue to consider when working with

GETTING GOOD VALUE It’s an odd truism of the world of advertising that for years we’ve struggled to be certain about how much value campaigns are adding. Just as years ago marketers all agreed that 50% of their advertising was wasted, it’s fair to say that most of us still can’t be completely sure exactly

IT DEPENDS… If needed to, I can produce a video of me saying “the answer to the question should I need to be on social media is always ‘it depends’.” when I spoke at an Open Government event last month. It’s actually something I’ve been saying for years. It depends of course on who you

THIS IS WHAT THEY WANT! I guess it’s hard working in TV nowadays. Ever since the infamous Hollywood writers strike about a decade ago, all of the best writers have turned their skills to crafting great TV. Breaking Bad, Entourage, Weeds and of course the West Wing, the daddy of them all, have all been

If this was the Eighties, there would probably be an acronym to describe dog walking coffee lovers. Certainly if you’re an owner of a coffee shop in Sydney’s inner suburbs, they’re a valuable customer segment. Time on their hands, money to spend… This morning, on my now regular walk with my four legged companion, I

There’s a certain irony here. The first Monday when I’ve not been required in the office for oh, so long, and I’ve got flu. Ah well. All the better for enjoying the fruits of You Tube. This is a crowd sourced Todd Rundgren concert backed by the Metropole Orchestra with perfect sound and jaw dropping