Eye on the prize.

Friday, 23 October 2015 by

There’s little point blogging at 3.30 on a Friday, so I will keep it short. This week I’ve had so many conversations about technology. And digital. I’ve taken part in two public debates about “digital marketing”, desperately making the point that the word “digital” is redundant in that two word phrase. On the flip side,

One of the most extraordinary milestones of my time in charge of advertising approvals for the NSW Government was to see two of our campaigns, Pretty Shady and Get Your Hand Off It each achieve more than a million views on You Tube. That’s 10 times the ground capacity of the MCG, aka a heck

The brand with the three stripes.

Friday, 23 October 2015 by

One of the challenges of having been in marketing since the days when TV audiences mattered and customer loyalty was the golden goose is that it’s easy to think that some concepts are so clear, so patently obvious that they don’t need to be mentioned. Like knowing your audience for example.  It’s surely a staple

What next for Policy Hack?

Friday, 23 October 2015 by

As a resident at Blue Chilli in Sydney and someone with a professional interest in Government communications, I was so disappointed not to be able to attend Wyatt Roy’s inaugural Policy Hack this weekend. Judging from my twitter timeline throughout Saturday, the various video feeds and more stories emerging today it sounds like a resounding

The last few months have seen some significant and timely shifts in the Australian Government’s approach to embracing the digital revolution. Most significant of all, and possibly the least planned element of the whole thing was Malcolm Turnbull’s appointment as Prime Minister. Prior to taking the top job, Turnbull’s plans for the newly formed Digital

It’s fair to say that most marketing campaigns subliminally set out to reach the largest number of people possible. We all know the importance of targeted thinking and will (hopefully) have identified the key behavioural or socio-demographic characteristics of our primary audience, but having done that, it’s easy, as marketing people, to be seduced by

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5 secrets for great blog posts

Monday, 14 September 2015 by

Whatever industry or business you are in, the most important focus of of your business and marketing strategy nowadays should be your communication. Clear and consistent storytelling is essential both for getting your product noticed and for engaging people’s interest. In this 24/7 “always on” digital world, anything that doesn’t attract attention, no matter how

Across all levels of Government these days, I’m seeing restructures and departmental reviews becoming part and parcel of everyday life. With revenues in decline and costs rising, it’s a sad but almost inevitable consequence of adjusting to the world around us and a key challenge for HR managers and their teams. Public sector organisations traditionally

Minister Dominic Perrotet’s announcement today that NSW is planning to replace its current car fleet with a new arrangement that sees public servants using temporary car firms is a landmark in the Government’s transition to the Digital Age. Just like the similar but financially much smaller decision back in 2008, to stop placing hundreds of

Welcome to Australia.

Monday, 17 August 2015 by

It’s been a big week in the world of Digital Government. And an even bigger week in the life of Paul Shetler, the newly crowned head of Malcolm Turnbull’s Digital Transformation Office in Canberra. I must be one of a small handful of people who didn’t get to hear Paul speak about his work this