As we enter that quintessentially Australian “caretaker” period in the run up to the election, thoughts turn again to politics. The Daily Telegraph in Sydney yesterday ran a piece about ad agencies being the major benefactors of the rumored $100m spend on political advertising and the first ads ran on TV last night. For what
It’s easy to be seduced by the stories of 70 million, or is it billion users of Facebook and how Kevin Rudd and Shane Warne each have hundreds of thousands of followers on Twitter (if ever there was a death knell for a brand…) but the most overlooked virtue of Social Media, especially for the
Having spent something like ten years now working on advertising campaigns for Government departments, everything from drink driving to tourism and recruitment to tenders, it seems that the most common question I get asked nowadays, often sitting precariously on a stage in front of an expectant audience, is something like “what’s Government doing with digital?”
News today that the NSW Government are appointing an expert panel to look at the myriad back office structures and systems of affiliated entities and corporations operating throughout the state. All of our recent work at GovCom would support the argument that in the digital age there are likely to be enormous efficiency savings to
If the buzzword for 2016 is “innovation”, then for 2015 it was probably “engagement”. To easily understand the explosion in engagement, just google the phrase “have your say” and you’ll soon see what I mean. Embracing the notion that digital channels now allow us to have meaningful dialogue with our customers (as opposed to a
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I’m guessing that one thing that all of us who set up a consultancy or freelance business have in common is that we saw it as a chance to break away from the 9 to 5 and move closer to the perfect work/life balance. Less time in traffic. more time at the gym, more time
It’s 2016! Happy New Year to all readers and I hope you were able to enjoy some rest over the holiday. My Twitter feed suggests that the new buzzword phrase for 2016 is “growth hacking”. Now, while we’re all beginning to realise that articles headed “the secrets to five great growth hacking tips” may not
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Over the last few months, in the many meetings and conferences I’ve attended with people at all points of the Government communications spectrum, the buzz word has been innovation. Through working on GovCamps in Melbourne, Canberra and Sydney with the team at CoFluence, we learned about the “barriers” to innovation. Uppermost in the philosophical word
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There’s little point blogging at 3.30 on a Friday, so I will keep it short. This week I’ve had so many conversations about technology. And digital. I’ve taken part in two public debates about “digital marketing”, desperately making the point that the word “digital” is redundant in that two word phrase. On the flip side,
One of the most extraordinary milestones of my time in charge of advertising approvals for the NSW Government was to see two of our campaigns, Pretty Shady and Get Your Hand Off It each achieve more than a million views on You Tube. That’s 10 times the ground capacity of the MCG, aka a heck
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