Eye on the prize.

There’s little point blogging at 3.30 on a Friday, so I will keep it short.
This week I’ve had so many conversations about technology. And digital. I’ve taken part in two public debates about “digital marketing”, desperately making the point that the word “digital” is redundant in that two word phrase. On the flip side, I had three great meetings this week with people who are totally focused on effectiveness. On how opportunities to succeed are so much greater if you are prepared to learn by taking a few risks.

My closing thought for the week is simple. Always keep your eye on the prize. Everything else is just detail.