“It depends”

IT DEPENDS…

If needed to, I can produce a video of me saying “the answer to the question should I need to be on social media is always ‘it depends’.” when I spoke at an Open Government event last month.

It’s actually something I’ve been saying for years. It depends of course on who you are, what it is you want to say and who you want to say it to. To an extent it also depends on how you want them to act, but let’s not get technical.

So today I get a tweet from the Harvard Business Review using the same phrase and making the same point. Is this an example of the butterfly flapping it’s wings principle? Did word of my concept spread virally through social media (how ironic!) or is it just a coincidence? I guess it doesn’t matter.

What does matter is that people stop thinking about social media as a thing that they should be doing. Whether you should be doing it or not, the answer is simple.

It depends.